Setup guide

WhatsApp Business & product catalog

What WhatsApp Business means, how to connect it to Chatzo, and how catalogs work for e-commerce.

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Before you start
  • Starter plan or above (WhatsApp inbox)
  • Growth plan or above (WhatsApp product catalog)
  • A Meta Business account with WhatsApp Cloud API enabled
  • A verified WhatsApp Business phone number
Step-by-step
1
Understand WhatsApp Business

WhatsApp Business is the official way for companies to chat with customers on WhatsApp — not a personal account. Customers see your business name, can message you, and (with catalog) browse products.

2
Create Meta app + WhatsApp product

Go to developers.facebook.com → create an app → add WhatsApp product → link your WhatsApp Business Account (WABA).

3
Get credentials

From Meta Developer Console copy: Phone Number ID, permanent access token, and optionally WABA ID and display phone number.

4
Set webhook

Webhook URL: your-site.com/webhooks/meta — use the same verify token as META_WEBHOOK_VERIFY_TOKEN. Subscribe to messages.

5
Connect in Chatzo

Integrations → WhatsApp Business → Connect → paste credentials → Save.

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6
Test messaging

Send a WhatsApp message to your business number. It should appear in Conversations (filter: WhatsApp). Reply from Chatzo — customer receives it on WhatsApp.

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7
Catalog orders in dashboard

When a customer places an order from your WhatsApp catalog, it appears in Dashboard → Orders with line items, total, and customer details.

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8
Set up product catalog (Growth+)

In Meta Commerce Manager or WhatsApp Manager → Catalog → create catalog → add products (name, price, image, link). Link catalog to your WhatsApp Business Account.

9
Share catalog with customers

Customers can open your catalog from your WhatsApp business profile. When they ask about products, reply from Chatzo Conversations. Catalog orders and product questions appear as normal WhatsApp chats in your inbox.

WhatsApp Business vs personal WhatsApp
  • Personal WhatsApp — for friends and family; not for business API
  • WhatsApp Business app — small shops on phone; limited automation
  • WhatsApp Business Platform (Cloud API) — what Chatzo uses; team inbox, multiple agents, integrations
What is a WhatsApp catalog?
  • A product list linked to your WhatsApp Business profile
  • Each item has name, description, price, and image
  • Customers browse products inside WhatsApp before they message you
  • Great for retail, restaurants, services with fixed offerings
  • Catalog is created and maintained in Meta Commerce Manager / WhatsApp Manager
What Chatzo manages vs Meta
TaskWhere
Receive & reply to WhatsApp messagesChatzo → Conversations
View catalog orders (line items + total)Chatzo → Orders
Create leads from WhatsApp chats/ordersChatzo → Leads
Connect phone number (API credentials)Chatzo → Integrations
Create / edit product catalogMeta Commerce Manager
Business profile, hours, logoWhatsApp Manager / Meta Business Suite
Message templates (after 24h window)Meta WhatsApp Manager
Plan limits
  • Starter — 1 WhatsApp number, inbox only (no catalog feature flag)
  • Growth — 3 WhatsApp numbers + product catalog enabled
  • Business — 10 WhatsApp numbers + product catalog
Example catalog use case
Business: Kolkata Software
Catalog items: Website package ₹25,000 · E-commerce site ₹45,000 · Mobile app quote
Customer: Opens catalog on WhatsApp → taps "Website package" → sends message
You: See chat in Chatzo Conversations → reply with timeline and next steps
Next guides
Conversations → Google Reviews →
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